Here’s what went down – SYNCD_IN – ＩＶＹＣＡＲＴＥＲ.

My digital artefact first began with a beauty Instagram account ‘if looks could kill’, which quite quickly died, ultimately just due to the fact that I didn’t have enough time which then snowballed into no motivation. This also helped me embrace FEFO – fail early fail often.

I then created my new project which consisted of an Instagram account called ‘Syncd in’ to showcase my love for everything techno and house music, while also creating light on a possible new passion for others who follow the account. ‘Synced in’ served as a social utility by posting new and up-to-date techno music and videos.

My inspiration for my Instagram Platform was just to be as fun and engaging as possible. I’ve was inspired by a few other websites, much like ‘Sync in’ that produced very similar content. They showcased music, DJs and festivals all along the same type of music that I’ve heard and encountered in the last 3-4 years. Hence, posting for ‘Syncd in’ was quite engaging and nostalgic for me, while also interesting and entertaining for my users.

I began rapidly prototyping and started with the creation of ‘starter packs’ and went on a hunt for new fresh music to share. Through all of Instagram’s features and posting different genres of house music, I was able to keep track of my audience and gain a better understanding of what they enjoyed and the consistency of my active audience. Since I created my account as a public platform, I became familiar on posting stories with questions to connect with my users and ultimately narrowed down the types of posts I needed to create as well as the type of audience I was providing for.

Engaging in the idea of FIST – fast, inexpensive, simple, tiny – majority of the music I posted was from my personal playlists or footage from my phone. In the cases where I was uploading music that was just released also embraced then notion of FIST as it was always free to find and only a click away.

In the beginning I was only posting once a week which wasn’t helping me grow my account. After checking out account that were similar to mine, I was able to see how many times they posted a week, which averaged around 3 times. I also began to understand that each account, though they may have been posting the same songs, each had little individual tweaks about the way they showcased the new music. That being said I sharded my new music through a website called ‘Turn audio’, which ultimately helped me create a new aesthetic for my account. Embracing once again the concept of #FEFO.

Through observing my audience through Instagram’s algorithm and analytics, I discovered that my audience enjoyed live footage. This ideally would have changed how I went about creating content for my page, though because of COVID I wasn’t able to create new footage and ran out of pre-filmed footage from last year. Receiving feedback through comments and replies to stories poster helped ideate ‘Syncd in’ and was essentially very rewarding.