Digital artefact

A progress report. Where do I begin?

I started this semester off with the DA idea of @if.looks.could.kill Instagram makeup and beauty page. At the time I thought this was a great idea and it could easily be engaging and fun. I thought in a way it would be like second nature creating these videos considering I do my makeup quite regularly before I go out and then all I had to do was create some sort of script to say.

That being said, I completely ran out of time to do that idea. Though it would have been fun and interesting, I just felt as time went on it would be more of a chore than anything else creating the videos and I never actually got around to creating any sort of video. So, I ended up deleting the account and back to the drawing board I went.

During the last week or so I came up with @syncd__in and I love it. ‘Syncd in’ is a music Instagram page that I created in the hopes of sharing and inviting users into the world of techno/house music.

My inspiration for my Instagram platform was to be as fun and unique as possible. I was inspired by several other pages much like the one I intend to create. They showcase songs, DJs and festivals all along the same calibre of style of music that I listen to and have experienced in the last 3-4 years. Hence, posting for ‘Syncd in’ will be quite engaging and nostalgic for me, while also interesting and entertaining for my users.

I created a few logos to use as my profile picture for my page and eventually picked the one that I think best suits the overall vibe – you could say – that I’m trying to achieve.

The bottom logo was the winner

Since creating my public platform ‘Syncd in’, I became familiar on posting stories with questions to better understand my users and to then strategize ideas about how and what to post to gain attention off my specific audience. This was also followed by a poll on my twitter account with the same question.

Because I created ‘Syncd in’ from scratch, I haven’t gained a lot of followers as of yet, but I have received some comments from friends who so far are enjoying the content being posted. Instagram is a great tool as it allows viewing insights and statistics relating to your post, stories, and your overall account. Ted always specifies how feedback is crucial for understanding your audience and a successful outcome in making media, thus using the social utility of observation I can recognise on what content is working and overall just understanding my users’ interest and needs.  

Through learning about the different components on the process loop in lectures and tutorials, #FEFO struck home with me – ‘fail early, fail often”. This is quite relevant to me as I failed with my first idea, picked myself up and began a new idea. Although I haven’t gained a lot of progress on my new Da ‘syncd in’, I feel creating a whole new DA concept is progress within itself and I’m proud of what I have achieved so far. Along the lines of #FIST – fast, inexpensive, simply, tiny – I feel like my DA hits the mark when it comes to the notion of #FIST. Being a uni student who almost works full time, ‘Syncd in’ fits the criteria of my life quite perfectly, as finding new music is as simple as a click away because majority all of the songs will either be from my personal playlists or videos that I’ve taken either throughout the past years or so or at a festival. This has been a dramatic change from my last digital artefact idea, affirming the idea that sometimes less is more and your process is never linear.

I cant wait to see what the future holds and to grow my DA even more!

Check it out and show some love 😊 @syncd__in